It takes experience, innovation, and dedication to successfully market a luxury home. With the RH Nathan team at Russ Lyon Sotheby’s, you’ll find all three – and so much more. With decades of experience, our team uses successful methods to ensure your home gets maximum coverage and attracts high-end buyers to your property. Add to that the world-class marketing offered through Russ Lyon Sotheby’s International Realty, and you have an unbeatable combination.

The most effective print ads today drive readers to your listing on the web. As a Sotheby’s International Realty® affiliate, the RH Nathan team benefits from an $8 million print-to-web campaign demographically targeted to affluent buyers worldwide.

Remarkably, half of the visitors to the Sotheby’s International Realty website use the utterly unique “lifestyle search,” where they can compare, for example, beachfront properties in California with golf course properties in Arizona. Over half of these users are the coveted international buyers! The RH Nathan team at Russ Lyon Sotheby’s uses the same print-to-web strategy on the local/state level with our exclusive, world-class magazines.

Without a doubt, we have the most comprehensive local, national, and international web strategy available. No other brokerage can compete with this most comprehensive approach to marketing your home. In fact, we can literally demonstrate how we deliver more qualified buyer exposure to your home than the competition.

In part this is true because of our investment in SEO (Search Engine Optimization). Translated that means the most popular keyword searches for real estate on search engines like Google return our website on the first page (out of millions of possible matches). True to our namesake, no company has better access to the coveted international buyer. Another world-class affiliation we bring to our sellers is LuxuryRealEstate.com, where our Arizona listings are always shown first in any search.

Truth be told, having the best marketing on the planet won’t get the job done without proper positioning of your home against the competition. All the research shows properties that are priced correctly from the outset sell for more and sell more quickly. We understand that, especially in today’s market, the very notion of establishing your home’s value, or pricing, doesn’t work with the conventional process using recent sales. Today it’s all about “competitive positioning.” The RH Nathan team at Russ Lyon Sotheby’s is prepared to explain exactly what that means. We provide you with compelling and objective information far beyond the scope of what is typical. This empowers you to make a most informed and intelligent decision about pricing your home. While selling a home is not a walk in the park, we can deliver sensitive and competent “white glove” treatment for getting the job done at any price point. The next step is yours – give us a call or e-mail for more information.

When you market your home with us expect buyers to come knocking on your door.

>  Internet Marketing & Website Search Engines
>  Newspaper and Magazine Ads
>  Open Houses
>  Postcard Mailers & Flyers
>  Multiple Listing Service
>  The Extra Mile

>  We professionally present all offers and negotiate for you in contractual matters
>  Track all contractual dates with regards to receipts and delivery of important
    addendums and documents
>  Conduct and facilitate all inspections during escrow
>  Review all contractual and title paperwork during escrow
>  Deliver your property to the buyer in pristine condition and in an
    organized manner

Our goal is to market your property effectively for the fastest sale, as well as managing your transaction smoothly and professionally. The RH Nathan team prides itself on providing the best attention and service to each and every listing.

>  Personal relationships with the community and other agents
>  Solid inventory of properties in the northeast Scottsdale and Paradise Valley
>  Always available support staff
>  Referral base of buyers from in- and out-of-state
>  Extensive/ongoing marketing campaign
>  Individualized service negotiations and contract law
>  Consistent communication
>  Superior service paired with in-depth knowledge and commitment to service

Find out more about marketing your property.
Contact a sales representative here